Brand Resource

This guideline ensures harmony in our brand assets. Correct usage keeps our brand voice consistent.

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paymattic logo brand page

Paymattic Icons

The Paymattic icon captures our brand at a glance. It’s perfect for tight spaces, app icons, or anywhere you need a simple yet powerful visual mark.

paymattic icon

Primary Icon

paymattic secondary icon

Secondary Icon

monotone white icon

Monotone Dark Icon

monotone dark icon

Monotone White Icon

Paymattic Logo Usage Guidelines

The Paymattic logo pairs our distinctive abstract ‘P’ icon with the Paymattic wordmark.

The primary horizontal version is recommended for most applications.

To maintain clarity and impact, avoid using the logo at sizes that compromise legibility, and always use the official logo files provided.

Logo Scale Guidelines

For smaller applications, use the dedicated small-size logo variation. It’s optimized for widths between 140px and 240px to maintain clarity and visual balance.

When the logo needs to appear even smaller, between 30px and 70px in height, use only the Paymattic icon. Avoid using the stacked logo at these sizes to preserve readability and brand consistency.

Dos and Don’ts

When it comes to using our logos, there are several important dos and don’ts to keep in mind. First, always ensure that you use the logos in their original form without any alterations.

paymattic logo primary
paymattic secondary
paymattic logo primary

Do

Use the full-color logos only on white or black backgrounds. When placing the logo on a photograph, ensure the logo is positioned over a white, black, or lighter area of the image to maintain visibility.

monotone dark logo
monotone dark logo
paymattic secondary
monotone white logo
don't use pm
don't use logo
don't use logo pm

Don’ts

Don’t use the full-color logo on any background that fails accessibility. Always make sure it’s easy to see and has proper visual contrast. And do not alter any part of the logo’s color (logomark and wordmark).

pm don't use logo
pm don't use this
don't use this logo
do not use pm logo

Brand Color Palette

Use these color proportions in any layout or collateral design. Text should always be set in dark grey (Text Color). Use the secondary color for buttons and focus areas. The primary color is Paymattic’s main brand color; use it as a neutral tone or wherever brand representation is needed.

#FF6A00

CMYK 0, 62, 96, 3

Primary

#710CBB

CMYK 40, 94, 0, 27

Secondary

#6DE9EB

CMYK 54, 1, 0, 8

Accent

#2C3444

CMYK 35, 24, 0, 73

Text

Icon’s Guidelines

Dos

  • Do use enough space around our icon to avoid clutter and prevent confusion with other brands or products.
  • Do make sure to keep the proportions and aspect ratio equal.
  • Ensure our logo and icon are large enough to be legible.
  • Do include our icon when linking to our websites or products.

Don’ts

  • Don’t alter our icons’ colors or shapes, or combine it with other elements.
don't
  • Don’t feature us or our logos on any age-restricted, drug-related, or illegal content.
  • Don’t imply partnership, endorsement, or association unless you have direct approval from Paymattic leadership.
  • Don’t use names, logos, or other materials that imitate or could be confused with the Paymattic’s brand or WPManageNinja products.

Writing Guidelines

The do’s and don’ts of talking about Paymattic in your content or copy.

Dos

  • Do display the name “Paymattic” with proper capitalization and spacing, except when used as a web address.
  • Do use the same font style and size for “Paymattic” as the surrounding content.
  • Do ensure the name “Paymattic” is legible in all copy.

Don’ts

  • Don’t abbreviate or use “Paymattic” as a verb.
  • Don’t display the name “Paymattic” with incorrect spacing or as “Pay mattic”
  • Don’t attempt to style the name “Paymattic” using our brand fonts or similar fonts in text.