Giving Tuesday Campaign Examples: Bring Your A-Game

Looking for inspiration to start a Giving Tuesday campaign for your organization? You are in the right place.

In this article, you are going to see some top-performing Giving Tuesday campaign examples.

And I’ll also discuss some exclusive Giving Tuesday tips that can boost your fundraising game.

Not only that, but I’ll also discuss what Giving Tuesday is all about. Lastly, the easiest way to launch the Giving Tuesday campaign on your website as well.

So fasten your seat belt. And dive into the next sections of this blog.

You can choose your fitting sections from the table of contents.

When is Giving Tuesday?

Giving Tuesday is always the Tuesday after Thanksgiving each year.

Thanksgiving happens on the fourth or last Thursday of November. And if you want to determine Giving Tuesday for a year, it usually falls on the last Tuesday of November. Or on the first Tuesday of December, depending on the last Thursday.

Besides, you can keep track of Giving Tuesday by marking three major buying events each year.

There are three major events that happen just before Giving Tuesday. The queue starts with Black Friday, Small Business Saturday, and Cyber Monday. After Cyber Monday comes Giving Tuesday.

Giving Tuesday dates (till 2028)

Year	Date
Giving Tuesday 2024	December 3, 2024
Giving Tuesday 2025	December 2, 2025
Giving Tuesday 2026	December 1, 2026
Giving Tuesday 2027	November 30, 2027
Giving Tuesday 2028	November 28, 2028

What is Giving Tuesday all about?

The birth of Giving Tuesday was very intentional. It goes back to November 27, 2012.

A bunch of employees at the Belfer Center for Innovation & Social Impact in New York City started a movement on social platforms. The goal was to promote charitable giving. They wanted to establish a day for nonprofit organizations. Later, it became a global phenomenon for sustainable giving.

It doesn’t matter how Giving Tuesday started in the first place. Every organization took Giving Tuesday quite seriously after that. Let us discuss what is Giving Tuesday about.

Giving Tuesday is a day to think beyond personal materialistic pursuits. The #GivingTuesday vibe is to contribute to society and give back to meaningful causes.

Nonprofits all around the globe come up with Giving Tuesday ideas to fundraise for their cause. As the day is after Thanksgiving, the mood is right. Organizations, including schools and big charitable giants, launch their Giving Tuesday programs. Moreover, the donation or contribution takes an all-time high this season.

Is Giving Tuesday right for me?

Well, if you are a nonprofit, Giving Tuesday is one of the most important dates for you. Because everyone is very serious about social giving and volunteerism at that time.

Here are some potential benefits of Giving Tuesday campaigns:

Find new donors for you
Enrich your on-going fundraisers
Increase in social media engagement
Reach more people outside your usual audience
Increase your brand engagement by boosting your fund
Make new connections that can pay off later in your venture

Giving Tuesday campaign examples

Let us categorize some Giving Tuesday campaigns from various brands and discuss why they did what they did.

1. Vanderbilt Health Giving Tuesday campaign

The success of Giving Tuesday campaigns depends mainly on the message you convey. For example, the images you put on your website. And the expression of people.

Look at this Vanderbilt Health campaign. They crafted a very beautiful hero header image. Using images of different people and their workplaces gives a realistic vibe. It says loudly that this is real and you can do it too.

Takeaways from this:

Using colors to create an environment is important
Showcasing your donation progress helps

2. Rescue Mission of Middle Georgia Giving Tuesday campaign

The language of your donation page matters the most. Look at this successful Giving Tuesday campaign of the Rescue Mission of Middle Georgia.

They showcased the whole donation page as an opportunity for the donors. Not only that, but they also mentioned how critical every donation is. How it can rebuild someone’s life.

Takeaways from this:

Use the power of language to make people relate
Telling someone how much they matter in someone’s life is always a much-needed push

3. St. John Center

Holding a virtual house party is pretty unique and effective for Giving Tuesday fundraising.

Look at this example from the St. John Center’s webpage. Due to COVID 19, the physical house party was restricted. And they turned it into a virtual house party. This is a great inspiration for holding a virtual Giving Tuesday campaign.

Takeaways from this:

Using the internet to fundraise is very effective and easy
Inspiring other people to do the same adds up to your donation funding

4. Pikes Peak Mountain Organization

Naming something novel over donors sounds like a fascinating idea. And you can use these tactics for your Giving Tuesday campaign. Look at this example of the Pikes Peak summit.

They needed donations to build a summit complex. But it is really hard to make people care about a summit. So, what did they do? They offered a donation opportunity where you could name a plank as you donated. And it worked like a charm.

Takeaways from this:

Giving something novel in return for a donation is very effective
Personalized donation campaigns work like a charm

5. The Concert for Bangladesh

Music can bring people together. Beatles guitarist George Harrison knew this very well. In 1971, he gathered some of his fellow musicians and held a concert to collect relief for a war-torn country, Bangladesh.

That concert alone gathered $250,000 from all the attendees. And UNICEF administered the relief to the country.

Takeaways from this:

Music can make people come together for a movement
Giving something in exchange for entertainment always works

Giving Tuesday tips to maximize fundraising

Let’s say you have planned your Giving Tuesday ideas for nonprofits. And you are sure to succeed on this global giving day. But you have to make sure that everything goes perfectly.

Let me show you how to plan the Giving Tuesday campaign.

Here are some tips that you must keep in mind to multiply your fundraising campaign:

Visit the Giving Tuesday website

First things first. Visit the official Giving Tuesday website.

This website is entirely for worldwide Giving Tuesday campaigns. It had a global forum to find campaigns around your area. The ideas you get from there are invaluable. It has region-wide filtering. When you start a Giving Tuesday campaign in your area, you must have an idea of what is working. And oftentimes, it’s the simplest things that we overlook.

Also, this website includes Giving Tuesday kits. You can use the elements in your operation.

Plan ahead of time

Start planning ahead of time when you start your operation. Target your donors before November starts. And list out all the means you can reach them and convey your message.

Planning includes setting up your goals, platforms, and marketing your fundraiser. If you’re going online, you should keep an eye on marketing your virtual fundraiser.

Perfect your storytelling

If you are aware of the fundraising campaigns, you know well how stories can do wonders for you. Tell stories that resonate with your audience.

The best way to make people feel motivated is to use real-life examples. Use nonprofit storytelling so that they can relate to the cause. Use testimonials and data. Statistical data can do wonders for you. Show them how their donation can change people’s lives. People can relate more to real-life visuals. Make them visualize the joy of giving.

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Approaching in multiple channels

You can reach your potential donors through multiple channels. Segment your audience. And run donation campaigns on multiple platforms.

You can reach a certain audience with Facebook campaigns. Also, you can reach some more people with TV ads. And there are newspapers, books, and pamphlets. You should administer all viable channels. This is a very effective way to reach a huge number of people and make a social impact.

Embrace social media

Don’t hesitate to use the social media platforms. The very first Giving Tuesday campaign was on social media. On November 27, 2012. And it was a huge success.

Create the necessary visuals for social media. And use the hashtag #GivingTuesday for your posts. Research for Giving Tuesday social campaign examples. Keep an eye on the official website. They put necessary and relevant social media hashtags directly on their website. Use them to reach your potential donors. And run successful grassroots campaigns.

Create urgency for donations

Have you heard of the term “Fear of missing out aka FOMO”? This is a psychological phenomenon, and it works like a charm for selling.

If you search for Giving Tuesday marketing ideas, you will find them on the top three or four bullet points. Because it works. Creating urgency in your donors should be the very first priority. And you can do it by putting a timer on your website. Tell them the day is already here and it is the time of giving.

Thank your donors publicly

Express gratitude to your donors publicly. It does two things.

One. It ends with a good vibe with your donors. And they are more likely to donate to your future fundraisers. Because they know they are appreciated.

Two. Showcasing real-time philanthropic donations inspires other people to donate to your fundraiser. It increases participation. As people get social proof of your campaign, they recognize you as real and credible enough to donate.

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WordPress charity: Giving Tuesday campaigns on your website

When you plan for Giving Tuesday campaigns, you must build a webpage. So that people can donate online. Donors love the seamless donation process.

There’s a quick and easy way how you can launch an online fundraiser on your website. And get tons of donations for your cause.

We are going to use a WordPress website and an awesome WordPress plugin called Paymattic.

Step 1: Create a WordPress website.

Chances are high that you are already using WordPress for your nonprofit website. WordPress is the fastest and easiest website builder out there.

Create a WordPress website at www.wordpress.com.

Step 2: Install Paymattic plugin on your website

Search for the plugin named “Paymattic” in the WordPress plugin directory.

And install the plugin on your website.

P.S. You can get started with the free version. And the reason to upgrade to the pro version is because of the many advanced donation and payment features.

Step 3: Create a donation form

From the Paymattic dashboard, go to “Create Form.” You’ll find many pre-built templates here.

Choose the one with a donation progress bar.

Step 4: Customize the template

Change the necessary images and texts as you want. Save the template.

You now copy the shortcode of the form and add it to your webpage. You are done.

Closing thoughts

Giving Tuesday is one of the greatest opportunities for your non-profit to grow during the season. People are willing to give more than they take at this particular time of the year.

These Giving Tuesday campaign examples can help you curate your fundraisers. Also, these tips can help you perfect your approach and bring in tons of donations this season.

And remember, the very first thing to do is to act fast. And plan fast.