5 Ideas to Boost Your Virtual Fundraising Events

Almost 5.3 billion people are using the internet all over the world!  It’s clear that the internet can be your ultimate tool for success in any field.

As you stand in 2024, you need to think smarter and stay updated. To raise funds for your non-profit organization or charity campaign, hosting virtual fundraising events is your best bet. These days, digital fundraising has become more popular as it is the easiest way to get in touch with a large number of audiences. And yes, the more people you reach, the more funds you will get. With a platform like Paymattic, raising funds online is just a matter of minutes! 

However, in this blog, we will share, how you can start and supercharge your virtual fundraising events. 

So, first, let’s see how to host the event.

How to host virtual fundraising events?

Virtual fundraising events are online events that are organized to raise funds for any non-profit organization or charity. These events are entirely covered with online tools and don’t require any physical gatherings. The prime concern of this event is raising awareness, engaging supporters, and collecting donations. Moreover, it enables people to reach your team and support your cause from anywhere, even from the comfort of their own homes.

Hosting a virtual fundraising event needs several steps to ensure its success. Here are the steps:

• Set a clear goal – Define your vision, and what you want to achieve from this event. Whether it’s only for collecting donations for specific causes, increasing awareness, or building community engagement.

• Choose the right platform – As it’s a virtual fundraising event, choose the right platform, that suits your event type. Such as live streams, webinars, auctions, or social media events.

• Plan your event – Set a plan for how you want to organize the events, who will be the speaker of the event, activities you will offer, or entertainment that will help to capture the audience’s attention. 

• Promote your event – To reach a global audience, you must need to spread the word about your virtual fundraising events. Utilize social media, email, and build a fundraising website to publish engaging content about your events.

• Engage your audience – During the event stay connected with your audience, through live chats, interesting polls, and Q&A sessions. Give them space to ask you anything about your events. After the events, stay connected with them for future events.

• Give flexible options to donate – Always try to give flexible options, when you raise funds for your cause. Choose a fundraising plugin that offers multiple payment gateways to give supporters the freedom to donate with their preferred method.

That’s the way, by which you can host virtual fundraising events that maximize success and reach a broader audience.

5 best virtual fundraising ideas for a successful event 

Engagement is the most important part of fundraising. I already told you that the more engagement you can create, the higher your chances of success. Check out the top 5 ideas to get better engagement and supercharge your virtual fundraising events.

Social media promotion

Social media is the best place to generate buzz about your virtual fundraising events. Create engaging content, graphics, images, videos, and post them on social platforms to build anticipation. You can run ads on Google, Facebook, or other platforms to reach the targeted audience, make sure your ads can generate traffic for your event.

Start promoting your events with regular updates, live countdowns, and sharing behind-the-scenes of your events activities to keep the attention of visitors. Make your supporters feel valued by asking them what they hope to see in the event, on your post.

After the event, share the success stories, and results of your events and invite them to join future events.

Storytelling to connect emotionally 

Nobody knows your stories until you share them. Share the real stories of those who will benefit from the funds raised in virtual fundraising events. Draft compelling stories, use videos, and write narratives to create an emotional connection with the audience.

When people know your stories and can see where their money will be invested, it automatically drives higher participation and donations. One thing to note is that you can use visual storytelling. Design high-quality infographics and post them on Facebook and Instagram stories. Visually appealing stories can help attract a larger audience, and people will be more likely to share them.

Execute multiple fundraising methods

As a non-profit organizer, you always have to think about how to increase donations for your cause and look for cheap fundraising ideas. Online fundraisers have two popular options to collect donations, this is crowdfunding and peer-to-peer fundraising.

Crowdfunding is the most common way to raise funds online. With the help of crowdfunding platforms, you can collect donations from a large number of people. You can also go with, peer-to-peer fundraising you ask your supporters to collect donations on your behalf, from their personal network.

Both of these methods are effective in raising funds; choose any of them that fits your needs. Read our detailed blog to discover which is best for raising money online.

Collaborate with influencers and celebrities 

This day’s influencer marketing has become very popular. As they are already known to the audience, making partnerships with these influencers will increase the visibility and credibility of your events.

Collaborate with influencers and celebrities who are interested in your cause and ask them to help promote your event to their followers, reaching a wider audience. You can also ask them to participate in your event, such as making a video, hosting a live session, or simply posting some words about your event.

Their involvement helps gather larger crowds and boost your virtual fundraising events.

Gamification 

Gamification makes fundraising more attractive, enjoyable, and easier to keep supporters engaged. Plan a friendly competition that motivates your audience to support your event.

You can display a leaderboard on your website that shows the top contributors list. This leaderboard helps you in two ways: firstly, it motivates those who have already made donations to contribute more to see their name at the top of the board. Secondly, it encourages visitors to donate when they see others doing so.

Another thing you can do is display a visual fundraising tracker on your website. This tracker shows how close participants are to reaching the fundraising goal. The basis behind gamification is to motivate visitors to support fundraising events by providing game dynamics.

Click here to know how to start fundraising with no money

How virtual fundraising software can help? 

Fundraising software is the ultimate tool that can give you a smooth user experience when raising funds online. Dedicated fundraising software, like Paymattic, can provide a flawless fundraising experience, so you can focus solely on advertising your virtual fundraising events.

Paymattic is an all-in-one fundraising plugin packed with all the essential features you may need. Simply create a donation form with the fields you want and start collecting donations from any corner of the world.

We already told you about how important the leaderboard and visual fundraising trackers are when raising funds for events, and guess what? These two features are available in Paymattic. More surprisingly, the plugin offers a donation progress bar in its free version.

Stripe, PayPal, and 11 other payment gateways, and support for 135+ currencies. The currency switcher feature lets you set any currencies based on your preference. Three layers of security are also applied to secure your transactions.

What sets Paymattic apart? The plugin offers every feature in every pricing plan, and if you look at the pricing, it’s more reasonable compared to others. If you don’t try Paymattic, our suggestion would be to try it now and experience the magic.

Wrapping up

Hosting a virtual fundraising event is not as difficult as people think. You need determination and perfect planning to run a successful virtual fundraising campaign. We hope this article will help you walk in the right direction. If you have any other queries, feel free to comment below.

Visit our website to get more informative articles like this. You can also contact us on social media for fundraising tips and tricks.

Best of luck with your virtual fundraising events!

Ciao!