Why Nonprofits Should Consider PayPal for Recurring Donations

 As other businesses thrive on repeat customers, nonprofits thrive on recurring donations. This not only boosts their revenue but also reduces their marketing efforts.

The most preferred method for nonprofits to accept these donations is PayPal. With its large customer base, PayPal emerges as a secure and trustworthy platform. However, to effortlessly set up and manage recurring donations, nonprofits should use Paymattic for PayPal integration.

This blog lists some compelling reasons for nonprofits to consider PayPal for recurring donations.

What is PayPal for Nonprofits?

PayPal offers a dedicated platform for charitable organizations to accept donations online. It offers tools to create donation buttons, process payments securely, and manage donor information.

Through PayPal’s integration with various platforms, nonprofits benefit from lower transaction fees and can reach a wider donor base. Remember that nonprofits need a PayPal business account to become eligible to accept online donations.

 [Read in details: Paypal for Nonprofits: Everything You Need to Know]

8 reasons for your nonprofit to consider PayPal for recurring donations

In 2023, PayPal users donated $20.9 billion to nonprofits and causes around the world. The stats reveal that PayPal can increase your recurring donations, and some reasons are listed below to make it clearer.

1. Global reach and currency support

With a presence in 200+ countries and support for more than 25 currencies, PayPal offers you an option to tap into the global market. By eliminating geographical limitations, your nonprofit can expand its online fundraising efforts and attract donors from diverse regions.

To further streamline the process and boost recurring donations using the Paymattic WordPress donation plugin for your nonprofit, you can offer PayPal as a payment option. This will give donors a familiar and secure checkout experience, increasing the likelihood of recurring contributions.

2. Established trust and recognition

With a global user base of 426 million people in 200+ markets, PayPal has established itself as a trusted platform. This further instills confidence in donors. Offering PayPal doubles the chances of recurring donations, as donors are more likely to contribute when they feel secure.

However, to collect recurring donations via PayPal, you need a highly personalized donation form, and this is where Paymattic can help. Paymattic helps you create effortless WordPress donation forms in a matter of minutes, and the best part is that you easily integrate PayPal as a payment option.

3. Easy integration

PayPal is easy to integrate with most website platforms and fundraising tools. If you’re a small business looking to boost recurring donations, collecting funds is easy with the Paymattic WordPress donations plugin.

It helps offer recurring payment options and seamlessly integrates major payment platforms like PayPal. By offering convenient recurring payment options and simplifying the collection of funds, you can significantly boost your nonprofit donations while saving valuable time and resources.

4. Donor convenience

The PayPal report reveals how the platform enabled more than 270 million donations in 2022, which brought the total funds donated through PayPal to more than $20 billion and helped to support 1.4 million nonprofits and other causes.

This makes clear how PayPal is the preferred option for making donations among donors. Thus, when you offer donors their preferred method, the chances of donation increase manyfold.

Also, the Paymattic WordPress donations plugin makes setting recurring donations easy, so you won’t have to worry about it.

5. Robust security measures

Donors prefer security over everything when it comes to making online donations. With automatic fraud screening and PCI compliance, PayPal keeps you and your donors feeling safe and confident in using PayPal for nonprofit donations.

This further helps foster trust among donors and encourages recurring donations.

To further boost this trust, we recommend creating a donation form on your WordPress site using a robust platform like Paymattic. The best part is that the Paymattic donation form follows the top web design principles and security measures, increasing the chances of repeat donations.

6. Detailed reporting and analytics

For nonprofits, it is important to manage and track the impact of each donation. Thus, PayPal offers tools like downloadable logs, instant transaction searches, and employee-controlled access to your account to help you manage nonprofit donations.

While PayPal offers comprehensive reporting, if you’re looking for detailed analytics for your nonprofit, try integrating a dedicated donation plugin like Paymattic into your WordPress website.

7. Direct connection with donors

If your nonprofit is enrolled with the PayPal Giving Fund, you’ll receive access to donor information when donors choose to share their details. This allows your nonprofit to send personalized messages to supporters easily, helping boost trust and build personal connections with donors, resulting in recurring payments.

For example, if you’re running a church fundraising campaign, you can send personalized thank-you notes to donors, acknowledging their specific contributions and expressing gratitude for their support.

FREE Templates: How to Write a Thank-You Notes for Donations

8. Cost-effective Solution

PayPal offers nonprofits a cost-effective fundraising solution. It provides a competitive pricing structure, especially for verified charities, lowering transaction fees compared to other payment gateways. Nonprofits qualify for fee waivers and discounts, further strengthening their fundraising efforts.

Thus, integrating PayPal with your WordPress website using a plugin like Paymattic can further streamline the donation process and potentially reduce costs for your nonprofit.

Boost your nonprofit donations with PayPal

Now, you have a list of reasons to consider PayPal for your nonprofit fundraising. But is it the best solution? Certainly. If you look at the robust features, security, and global reach. It offers you almost everything in one place for successful fundraising.

However, to leverage the full potential of the PayPal payment gateway for your WordPress site, you can check out plugins like Paymattic.

Paymattic helps you create custom donation forms, event registration forms, payment forms, and much more. The user-friendly interface of Paymattic and the low-cost payment gateway can help you drive maximum results from fundraising efforts. Undoubtedly, it is the best payment plugin for WordPress websites.

Paymattic is now offering a summer special discount of up to 50% on the first-year license. So what are you waiting for?

Book a Paymattic demo today!

Wrapping up

Considering PayPal for recurring donations can be a game-changer for nonprofits looking to grow their funding base. Its global reach, robust security, donor convenience, and cost-effective features make it an ideal payment method for organizations of all sizes.

Take advantage of tools like PayPal and Paymattic to optimize your donation strategy and increase your nonprofit’s impact.