How to Collect Donations Online For Your Non-profit

Online fundraising is currently a very common approach because of new technology solutions and internet accessibility. This online method is a more efficient and convenient way to raise money than regular face-to-face fundraising efforts.

Whether you are an organizer of a non-profit organization or want to run a fundraising campaign, you need to implement a couple of strategies to raise funds. So this blog will walk you through how to collect donations online. 

But for now, let’s start with a few basics.

What are online donations?

Online giving or online donation whatever you call it, refers to the process of giving money to a charity, non-profit organization, or any individual who needs it. This is the whole process of fund collection, distribution, etc. will be executed through the internet. It can be done with various websites and fundraising tools like Paymattic. Moreover, this fundraising method lets organizers expand their reach through the internet and offers huge opportunities to raise funds for their cause.

Why collect donations online?

Receiving donations online has become incredibly popular because it saves money, time, and effort at the same time. Not only that, there are tons of reasons behind collecting donations online. Some core reasons are mentioned below:

• It’s very quick, easy, and hassle-free. Anyone can collect donations online if they maintain the proper method.
• This method can create a comfortable environment for organizers and donors. They can collect donations without leaving their couches.
• For its transparency, donors can see how their funds are utilized. This crystal clear appearance helps to build trust between the organizer and supporters.
• It gives the opportunity to raise funds with a minimal cost rather than regular in-person solicitation.
• It makes regular donations easy for contributors. People can give donations automatically after specific intervals with the help of online transactions.
• Last but not least, if we pay attention, we can see that more people choose to donate online than through traditional channels.

From the above discussion, it is clear how online donations can be beneficial for you. Now we will tell you how you can start collecting donations online.

How to start collecting donations online

Non-profit organizations and charities are always looking for creative ways to drive into online giving. That’s why here we listed a few ways that can help to collect donations online.

• Organize your donation website
• Pick a dedicated fundraising tool
• Utilize social media
• Arrange a recurring giving campaign 
• Choose payment processor
• Promote email marketing
• Start peer-to-peer fundraising
• Share helpful content 
• Follow recent trends and event
• Appreciate supporters

Organize your donation website

Suppose you are launching a fundraising website but it’s not clear enough to get supporters’ attention. A messy website can also be the reason of losing your contributors. So to impress your donor try to create a clean and organized website that looks transparent to understand.

Pick a dedicated fundraising tool

One of the major decisions you have to make when you are thinking of starting to collect donations online is choosing the right fundraising tool. But before selecting a donation tool make sure it is perfect for you. If you choose a donation plugin such as Paymattic, then you don’t have to think about anything because this lightweight donation plugin is fit for any kind of non-profit organization and fundraising campaign.

Utilize social media

Social media is a must-have medium to spread the word about your fundraising campaign. It made it easy to interact with new followers and promote upcoming events. So use Facebook, Twitter, Instagram, and others to highlight campaign posts that ultimately help to attract new supporters.

Arrange a recurring giving campaign 

Offer monthly giving opportunities to your supporters. It will help to engage and keep your donor involved throughout the year. This strategy also ensures a steady flow of revenue for your organization.

Choose payment processor

A payment processor works as a middleman between the organizer and contributors. So having a seamless payment method can set up a positive giving experience. You may find various tools on the market. We listed down some of the most popular payment procedures among them:

• Stripe
• Paypal
• Razorpay
• Payrexx

Promote email marketing

You can start email marketing to raise funds for your cause. It includes collecting the email addresses of your regular customers and sending them emails about your upcoming fundraising event. Supporters will feel valued when they get an email from you. It will automatically drive them to donate to your cause.

Start peer-to-peer fundraising

If you want to increase revenue more, start peer-to-peer fundraising. For applying this method, motivate your regular loyal supporters to raise funds on behalf of your non-profit organizations or fundraising campaigns.

Share helpful content 

Introduce your organization as an expert in this field by sharing some informative content on your campaign website. You can also share some posts about how every donation can help to make others’ lives better on social media. This strategy will automatically encourage supporters to give to your cause.

Follow recent trends and events

To better engage your supporters try to follow recent trends. Focus on upcoming events and holidays and start collecting donations by following this program. You can make a fundraising plan by keeping in mind events like Valentine’s day and others.

Appreciate supporters

The last and most important part is to appreciate your supporters because without their contribution it would be impossible to run your campaign. To build deeper connections, send personalized messages and calls to acknowledge their gifts. Bear in mind that targeted and personal communications are more effective than generic ones.

Collect online donations with Paymattic

Collecting donations online with Paymattic is a matter of minutes! Just follow the steps mentioned below and start collecting online donations with Paymattic.

• First, you have to install Paymattic. For this search Paymattic from your WordPress dashboard then simply install and activate this plugin.

• After that, you need to configure a payment gateway to collect donations online. Paymattic allows you to raise funds with 10 payment methods, and even accept offline payment.

• Now you have to create a donation form. Paymattic lets you build an eye-catching donation form with just a few clicks. 

• As you are running a fundraising campaign, monitor your campaign activities with the Paymattic detailed reports feature. 

• At last, Paymattic is able to provide you with all the basic information about your donor who has already contributed to your campaign. 

That’s all! With these steps, you can easily accept online donations with Paymattic. If you are not clear enough, then click here to get more details about how you can start fundraising with Paymattic.

Experience the best ways to accept donations online

As the world becomes more and more technologically updated, giving donations online becomes the most preferred method. If you start fundraising by implementing proper ways then you can increase funding and also be able to give support to your charitable work in the future.

How can we help?

Moreover, with Paymattic you can securely collect online payments because it uses multi-layer security to protect your site. Not just that, this plugin is also enriched with all fundraising features that you may need to raise funds online. Find out how Paymattic can help you to collect offline donations along with online ones.

So what are you looking for?

Try Paymattic and experience the most flawless fundraising journey.