Fundraising is a crucial part of running a successful non-profit organization, but organizers can often face numerous challenges.
Fundraising challenges refer to the obstacles and difficulties that an organization or individual may encounter when raising funds for their cause or project. These challenges may vary depending on the nature of the fundraising efforts. From donor acquisition to maintaining relationships with contributors, many hurdles may come when non-profits start fundraising for their cause.
Whether you are a non-profit, a startup, or an individual seeking financial support for your campaign, overcoming these barriers is essential for success. In this blog, we will share some key ideas to help you overcome fundraising challenges and achieve your goal.
Fundraising challenges and solutions
Every organization may run into different types of issues while raising funds. Here we listed some very common fundraising challenges along with actionable solutions, that every organization struggles with day after day.
- Choosing the best fundraising platform
- Telling your story
- Utilizing social media
- Finding new donors
- Asking for donations
- Making donation easy
- Finding perfect partner
- Showing post-campaign etiquette
Choosing the best fundraising platform
The first and most obvious fundraising challenge is to find the best fundraising platform. As fundraising tools can impact your result, it’s essential to deal with this challenge very carefully. There are many criteria one should focus on while choosing your fundraising platform such as pricing, flexibility, features offered, integrations, security, and customer service.
Choosing the right fundraising platform is tricky, but with the proper research, you can find it.
Pro tip: You can choose Paymattic, it is one of the best pocket-friendly donation plugins for any type of fundraising campaign. Paymattic is altogether easy to use, secure, trustworthy, and well-known, and offers more fundraising features than other donation plugins.
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Telling your story
It can become very challenging for a non-profit to give a clear message to the audience, about the purpose of fundraising. Organizers only look for ways to improve the quality of their work, but they should focus on storytelling as well because if people know the cause behind it, they will be more encouraged to give.
It’s proven that people like to donate more when they know they are supporting a worthwhile cause, so try to be transparent with your audience. Share your story as much as possible through your fundraising website or on social media where you post about your cause.
Having a true story will inspire people to remain with your organization in the future.
Pro tip: Use an image on your donation form that represents your fundraising story.
Utilizing social media
If people do not know about your fundraising campaign then how can they donate? Social media is one of the fastest ways to connect with a large number of people at a low cost. In the past, non-profits generally raised funds from local areas only. But now with the help of social media, the entire world has become a potential donor base. Once you decide to start fundraising, you must set up a social media plan to do publicity for your cause. Because without social media it’s challenging to boost the rate of fundraising.
Pro tip: Photos and videos are a great way to build empathy. Try to regularly post photos and videos of your campaign’s activities on social media. It will give effect to boost the rate of donations.
Finding new donors
Finding new donors is a true challenge for any non-profit organization. It’s not as easy as it seems. However, the journey of finding new donors can be flawless with the right approach and some effective strategies. Increase the visibility of your campaigns by posting about your cause on your fundraising website. You can also arrange fundraising events, it may help to meet with a lot of potential supporters while raising funds.
Pro tip: Having a well-designed donation form also helps to get the attraction of the audience. Try to make an eye-catching form to raise funds for your cause.
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Asking for donations
How to ask for donations is a great concern for every non-profit. Sometimes they feel awkward and embarrassed to ask. To overcome this hassle make donations easy for contributors.
Make it transparent to donors where the money will go and show them specifically how donations will help. When someone sees your fundraising efforts in real, they will like to donate by themselves. You don’t need to ask separately every time.
Pro tip: You can apply a trick here. Show what a certain amount will contribute to, and people will be more likely to donate that amount.
Making donation easy
When you run any fundraising campaign and expect donations, you should focus on offering contributors flexible options to donate. It includes providing different types of payment methods like credit/debit cards, direct bank transfers, and cash.
To make it more easy, you can give easy access like QR codes, text to give, or mobile apps by which anyone can contribute with a simple scan.
Pro tip: Provide a recurring payment option to automate future gifts. Recurring payments are also able to hold the revenue growth of any non-profit organization.
Finding perfect partner
Sponsorship is a powerful way to give a boost to your fundraising campaign. You can overcome fundraising challenges by forming partnerships with other organizations. Big corporations have a huge budget for giving sponsorship, and they like to give to the non-profit cause because it ultimately increases their brand value and reputation. Connect with them, and create a partnership.
Pro tip: When you are a startup non-profit organizer, it is hard to get attention from big organizations. So try to target locally recognized companies and start with them.
Showing post-campaign etiquette
As a fundraising organizer, it’s important to show post-campaign etiquette to your supporters. Many organizations often forget their donors after receiving the donations, and it may be the reason for losing potential contributors.
You should make them feel valued and let them know how their contributions help you during times of need. Your little appreciation can make a huge impact on their mind and help to keep them involved with your organizations in the future.
Pro tip: You can send them an appreciated message or email for their contributions by mentioning their name in your message. It looks more personalized and also feels valued.
Turn your fundraising challenges into wins
Fundraising for non-profits is obviously a challenging task, but with the right strategies and mindset, these challenges can be overcome. By focusing on donor acquisition and retention, utilizing sources effectively, and increasing awareness; nonprofits can successfully run a fundraising campaign without any obstacles.
In this article, we tried to give you some solutions to overcome fundraising challenges, may it help you. So get ready to overcome fundraising challenges with the right approach.
Before saying goodbye, I have one question for you. If you ever faced any challenges in your fundraising efforts, how did you overcome them? You can share your experience with us in the comment section below.
Have a good day.